SAN FRANCISCO — UNDISCOVERED SF is bringing its Filipino American night market back to SoMa on Saturday, Oct. 24, with six hours of food, shopping, DJs and performances along Ritch Street.
The Golden Hour Night Market runs 4–10 p.m., is free and all ages, and marks the tenth season of UNDISCOVERED SF. Kultivate Labs says it is the program’s first night market since before the pandemic.
Where exactly is the UNDISCOVERED night market?
Kultivate Labs’ formal event announcement places the market on Ritch Street between Townsend and Brannan, anchored by Victory Hall at 360 Ritch Street.
That distinction matters because some organizer promotional material references 330 Ritch. Victory Hall’s current address is 360 Ritch; “330 Ritch” is the historic nightclub whose legacy is part of the event’s theme and exhibition.
Is the night market Friday or Saturday?
Saturday. One organizer social-media template incorrectly labels Oct. 24, 2026 as Friday. Kultivate Labs’ formal announcement identifies the event as Saturday, Oct. 24, which matches the calendar.
What food and vendors are expected?
Kultivate Labs lists food participants including Mestiza, Little Skillet, Señor Sisig, Café 86 and Ube Area, with additional vendors expected. Retail names include Malaya Botanicals, Mie Makes, Native Sol and Sunkissed Pinay.
The entertainment announcement includes DJ sets by Hoochi, Vieux Carre and Boogie Brown, plus a performance by The Top Chefs of Live on The Stoop. Victory Hall will also host an exhibition looking back at the history of 330 Ritch.
What happens after 10 p.m.?
The organizer lists a separate 10 p.m.–1 a.m. afterparty for ages 21 and over following the all-ages night market. Anyone planning to stay for the afterparty should check the RSVP page for current access details.
How do you get there?
Victory Hall’s visitor information places it near the 2nd & King and 4th & King Muni stops. Montgomery Street BART is farther away but still within the downtown/SoMa walkable grid.
Because the event occupies Ritch Street between Townsend and Brannan, drivers should not plan around curb parking immediately on the event block. Nearby garages or transit are the more predictable options.
What is UNDISCOVERED SF?
UNDISCOVERED is a Kultivate Labs program supporting economic activity and visibility in SoMa Pilipinas, San Francisco’s Filipino cultural district. The tenth-season event returns to a one-block night-market format while highlighting the history of the Ritch Street nightlife corridor.